Egradena: January 2013

Sunday, 27 January 2013

[I137.Ebook] Download Learn Popular Retail Strategies (Collection), by Richard Hammond, Rick DeHerder, Dick Blatt

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The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
How to use data to drive profit and growth.
How to do more with less, and maximize the value each team member brings to the table.
How to use new technology to develop highly productive, innovative "Remote Teams".

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

A start-to-finish system for planning and executing effective campaigns. ¿
Powerful new tools for influencing shopper behavior and driving better results.
Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿
Best practices models for integrating internal and syndicated research.
Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.

Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

Sales Rank: #3380181 in eBooks
Published on: 2013-08-14
Released on: 2013-08-14
Format: Kindle eBook

About the Author

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.

He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK.

Rick DeHerder was the founder of Array, a leading designer and manufacturer of fixtures and displays, with operations in North America and China and a network of strategic partners around the world. Prior to founding Array in 1999, Rick spent 24 years in both brand marketing as Executive Vice President at Mattel, and in the retail industry at Sears, working in the stores, regional offices, and headquarters. This broadbased experience gives him unique insight into the challenges of retail marketing at all levels.

Dick Blatt is the president of Planar World Consulting. He served as the CEO of POPAI—The Global Association for Marketing at Retail, for 17 years. In this role, he was called upon to author articles and deliver presentations around the world on the subject of marketing at retail, its future, and its trends. He was also selected to provide The Center for Association Leadership with two case studies of excellence for going global and reinventing the association. During his tenure, one of the association’s primary strategic goals was to integrate the marketing at retail medium in the strategic marketing mix. The association also expanded to include 20 country chapters, with an organizational presence on every populated continent.

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Friday, 18 January 2013

[H638.Ebook] Get Free Ebook Diversity in Organizations, by Myrtle P. Bell

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DIVERSITY IN ORGANIZATIONS is the first comprehensive, research-based text designed to meet the needs of the diversity course. It provides a solid perspective on the various aspects of organizational diversity, including why diversity is important for organizations, recruiting, retaining, and effectively and fairly utilizing a diverse workforce, and legislation related to diversity. The book conducts in-depth explorations of key racial/ethnic groups, sex and gender, religion, work and family, weight and appearance, physical and mental ability, and sexual orientation. It includes prescriptions on how to become a diversity-friendly employer, include workers often devalued, and how both dominant and non-dominant group members can work to effect change.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sales Rank: #161145 in eBooks
Published on: 2011-05-17
Released on: 2011-05-17
Format: Kindle eBook

Review
Section I: INTRODUCTION, LEGISLATION, AND THEORIES 1. Introduction to the Study of Diversity in Organizations. 2. Theories. 3. Legislation. Section II: EXAMINING SPECIFIC GROUPS AND CATEGORIES. 4. Blacks/African Americans. 5. Latinos/Hispanics. 6. Asian Americans. 7. Whites/European Americans. 8. American Indians and Multi-Racial Group Members. 9. Sex and Gender. 10. Work and Family. 11. Sexual Orientation. 12. Religion. 13. Age. 14. Physical and Mental Ability. 15. Weight and Appearance. Section III: GLOBAL VISION. 16: International Diversity and Facing the Future.

About the Author
Myrtle P. Bell is Professor of Management at the University of Texas at Arlington, where she has taught diversity courses to graduate and undergraduate students for more than 15 years. She has degrees from the University of Notre Dame, Louisiana State University, and the University of Texas at Arlington. Her research focuses on diversity and social issues at work and appears in leading academic journals such as Academy of Management Journal, Academy of Management Learning & Education, Journal of Applied Psychology, Gender, Work & Organization, Human Resource Management, and Journal of Vocational Behavior and in numerous edited volumes. She is an active member of the Gender and Diversity in Organizations Division of the Academy of Management, which she has chaired, and has served as a member of the Academy's Board of Governors. She has been recognized internationally for her diversity scholarship, mentoring, and teaching.

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5 of 5 people found the following review helpful.
A scholarly guide to increasing diversity
By Rolf Dobelli
Most Americans agree that discrimination is wrong. The U.S. population is an amazingly varied patchwork of people from every conceivable background and orientation. Nevertheless, widespread discrimination prevents members of racial minorities, as well as people of other classifications, such as women, disabled people, and lesbian, gay, bisexual and transgender (LGBT) people, from realizing their full potentials at work. The recognition and celebration of diversity is essential to a smoothly functioning U.S. society. In this textbook, diversity expert Myrtle P. Bell explains that diversity is a strength, not a weakness. Employers who actively seek to create diverse workplaces benefit from doing so. getAbstract recommends this book to human resource managers and others who wish to promote workplace diversity and end discrimination.

3 of 3 people found the following review helpful.
Exactly what I needed for my class
By Lucille D.
Perfect condition. Used it for Devry sociology class. The class itself used the book 50% and class readings 50%. The book met all of my needs.

3 of 3 people found the following review helpful.
great book, relevant and easy to read!
By Emily Buentello
This book is one of those rare texts that is easy to read as well as relevant for application across different organizations.

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Saturday, 12 January 2013

[P502.Ebook] Fee Download Gift-Giver, by Joyce Hansen

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The year she is in fifth grade, Doris meets a special friend in her Bronx neighborhood.

Sales Rank: #16175416 in Books
Published on: 1989-03
Original language: English
Number of items: 1
Dimensions: .60" h x 4.82" w x 9.52" l,
Binding: School & Library Binding

Review
"Told in a black idiom and special to the circumstances, this puts universal feelings in a fresh perspective."

About the Author
Joyce Hansen, a former New York City schoolteacher, is a well-known author of both fiction and nonfiction and a four-time Coretta Scott King Honor recipient. Born and raised in the Bronx, Ms. Hansen now lives in West Columbia, South Carolina.

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0 of 0 people found the following review helpful.
A beautiful story of New York children .
By R. Culp
I found Joyce Hansen's stories through Robert Topp and his Readmeastoryink.com website where he has recorded a couple of her stories . Beautifully done. I obtained this book and am delighted with it . Her writing is evocative , drawing from her childhood . The story is uplifting with a powerful lesson for the reader . I look forward to more of Joyce Hansen's work . Her many honors are well deserved .

2 of 3 people found the following review helpful.
this is a really good book
By A Customer
I own this book and I have read it more then 5 times. I made my brother read it and he said that it was a good book too.I really enjoy this book and if you want to read something if your bored? Read the Gift Giver by Joyce Hansen!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

3 of 4 people found the following review helpful.
My favorite childhood book
By Tia29
OMG, this was my favorite childhood book, and is still a treasure now. I am now reading this with my eight year old son and hope he enjoys it as much as I did.

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Sunday, 6 January 2013

[M320.Ebook] Ebook Free Sacred Geometery of Washington D.C., by Nicholas Mann

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Isle of Avalon illustrates and describes the physical and sacred topography of the Isle as well as its symbols architecture and history. This is an updated and revised edition of the first book to provide a coherent context in which to understand Avalon’s many mysteries.

Sales Rank: #1869218 in eBooks
Published on: 2011-10-09
Released on: 2011-10-09
Format: Kindle eBook

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0 of 0 people found the following review helpful.
Uncovering the golden sections governing Washington D.C.
By dj-1984
Very readable investigation of the undocumented guidelines used by Pierre Charles L'Enfant for a new Capital in the United States. The District of Columbia was planned from the beginning with a completely unique design, compared to other capital cities of the world. Underlying the final location of streets and government buildings is a mostly hidden grid of interlocking golden sections emanating from key points in the plan. This is the sacred geometry of the ancients encoded into the urban design of a growing nation. How much did the Masonic lodges have to do with planning the city? How does the Washington Monument and The Mall fit into the master plan? Dozens of diagrams show the progress of the author as he uncovers the true proportions of the city from historic documents and dedicated research.

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Saturday, 5 January 2013

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Credit Mastery Series for Both Personal and Business Credit Solutions. This 2016 Edition of the Credit Mastery is the 3rd printing.

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This book is based upon and updated from our previous Business Credit books that have sold over 150,000 Digital and Softcover copies through our seminars and website.

Chapters Include: Company Business Structures, Legal Entities, Nevada Companies, Wyoming Companies, New Mexico Companies, Colorado Companies, Ohio Companies, Hawaii Companies, Montana Companies, Beginning the Credit Building System, Dunn & Bradstreet – Paydex, Rating & Score, Initial Credit Building for Each Company, Golden Rules for Business Credit Building, Credit Building Core Accounts, Reporting Credit Vendors and Current Funding Sources as of 2016, Credit Building Plan to over $100,000, Bank Loans, Business Plans and Credit Planning.

Strategy Guide for writing a business plan for obtaining funding: Executive Summary, Business Details, Products and Services, Business Structure, SWOT, PP& E, Information Systems, Insurance, Goals, Achievements & Strategies, Marketing, Sales Goals, Customer Management & Retention, Pricing Strategies, Competitive Overview, Target Market, The Competition, Credit Reporting Agencies! Advanced Options: Business Trust Deposit Loans, Leased Bank Instruments, Leasing Certificates of Deposits.

Banking Resolutions

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Sales Rank: #347004 in Books
Published on: 2015-02-06
Original language: English
Number of items: 1
Dimensions: 9.00" h x .72" w x 6.00" l, .74 pounds
Binding: Paperback
316 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great Insight and Step-by-Step Instructions
By anue
I got great insight about how to build business credit and step-by-step instructions. It did a good job of breaking down the elephant into easily digestible bites. I had allotted a week to study the book before getting started but I'm actually ready to get started now after reading it in one evening. I was already familiar with all of the concepts, just not in this kind of detail; it helps that most of the info is written in plain conversational English with the most important details repeated in the order they come up in the step-by-step process.

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Friday, 4 January 2013

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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package includes ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347.

For undergraduate Principles of Marketing courses.

Real People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

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Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

Also available with MyMarketingLab.

MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Sales Rank: #8805 in Books
Published on: 2015-01-18
Original language: English
Number of items: 1
Dimensions: 10.70" h x .90" w x 8.40" l, 2.29 pounds
Binding: Paperback
576 pages

About the Author

Michael R. Solomon

MICHAEL R. SOLOMON, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 2007 to 2013 he also held an appointment as Professor of Consumer Behaviour at The University of Manchester in the U.K. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues~ branding strategy~ the symbolic aspects of products~ the psychology of fashion, decoration, and image~ services marketing~ and the development of visually oriented online research methodologies. He currently sits on the editorial boards of the Journal of Consumer Behaviour, the European Business Review, and the Journal of Retailing, and he recently completed a six yearterm on theBoard of Governors of the Academy of Marketing Science. In addition to other books, he is also the author of Prentice Hall’s text Consumer Behavior Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues.

Greg W. Marshall

GREG W. MARSHALL, Ph.D., is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida and is also Academic Director of the Executive DBA program there. For three years he also served as Vice President for Strategic Marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and Texas Christian University. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, UK. Professor Marshall earned a BSBA in Marketing and an MBA from the University of Tulsa, and a Ph.D. in Marketing from Oklahoma State University. His research interests include sales management, marketing management decision making, and intraorganizational relationships. He is editor of the Journal of Marketing Theory and Practice and former editor of the Journal of Personal Selling & Sales Management and currently serves on the editorial boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. Professor Marshall is Past President of the American Marketing Association Academic Division, a Distinguished Fellow and Past President of the Academy of Marketing Science, and a Fellow and Past President of the Society for Marketing Advances. His industry experience prior to entering academe includes product management, field sales management, and retail management positions with firms such as WarnerLambert, the Mennen Company, and Target Corporation.

Elnora W. Stuart

ELNORA W. STUART, Ph.D., is Professor of Marketing and Associate Dean of the George Dean Johnson, Jr. College of Business and Economics at the University of South Carolina Upstate. Prior to joining USC Upstate in 2008, she was Professor of Marketing and the BP Egypt Oil Professor of Management Studies at the American University in Cairo, Professor of Marketing at Winthrop University in Rock Hill, South Carolina, and on the faculty of the University of South Carolina. She has also been a regular visiting professor at Instituto de Empresa in Madrid, Spain. She earned a BA in Theatre/Speech from the University of North Carolina at Greensboro and both a Master of Arts in Journalism and Mass Communication, and a Ph.D. in Marketing from the University of South Carolina. Professor Stuart’s research has been published in major academic journals including the Journal of Consumer Research, Journal of Advertising, Journal of Business Research, and Journal of Public Policy and Marketing. For over 25 years she has served as a consultant for numerous businesses and not for profit organizations in the United States and in Egypt.

Most helpful customer reviews

14 of 14 people found the following review helpful.
An excellent Intro to Marketing Text
By A Customer
This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.
The book was easy to read and all important points are highlighted and defined in the page margins.
The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.
This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.

2 of 2 people found the following review helpful.
Big Savings over U.S. version
By E. RHYNE Jr.
I saved big by buying an used International version of this textbook. The printed quality of some of the pages was a little blurry, but otherwise the book was in very good condition.

The product was accurately described and shipping was super-fast. I placed the order on the 5th and had the book 3 business days later. I couldn't be happier!

The following note is not part of the review, it is just to inform people who are interested in buying this INTERNATIONAL VERSION:

Other sellers & sites describe this version as being identical to the U.S. version, except for the front cover. That's not entirely true. The international version is 22 pages off. For example, page 50 of the U.S. version would be page 72 of the international version.

2 of 2 people found the following review helpful.
Best Textbook I Have Had. Ever.
By Sky Morrell
I got this for my online Marketing Class. The book is very easy to read, and it's even easier to find most concepts for quick reference during papers and quizzes. It's got a great breadth to it, and the writer must have been open-minded since it includes a lot of what I would think of as niche examples of things (Kevin Smith, greetings in Japanese stores, etc). It's a fun book as far as textbooks go.

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A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a strong focus on the application of theory and practical situations. Companion Website: http://www.palgrave.com/business/waters/Home.aspx

Sales Rank: #1288192 in Books
Published on: 2009-01-15
Released on: 2009-01-06
Original language: English
Number of items: 1
Dimensions: 9.71" h x 1.16" w x 7.47" l, 2.25 pounds
Binding: Paperback
384 pages

Review
“A well written text which is easy to understand and presented in a clear and succinct format. The book focuses on application throughout, with reference to companies, practical examples and questions.”
– Richard Crompton, University of Huddersfield, UK

“An interesting read with many good examples. The messages are kept simple and easy to follow. There is primarily a focus on important concepts which are well explained … this has the making of an excellent introductory text.”
– Mark Teale, University of Lincoln, UK

“I was delighted to see the Table of Contents. A book I have been searching for! I like the approach, with a broad focus [and the up-to-date focus is appreciated.”
– Martin Hoffen, Oxford Brookes University, UK

“There are very few books on this subject and none that I know which have this breadth of coverage”
– Nigel Foot, Aston University, UK

About the Author
DONALD WATERS was professor of Management at the University of Calgary, Canada. He has extensive experience of teaching and researching in the area of supply chain management and logistics.

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0 of 0 people found the following review helpful.
Four Stars
By Barry J Gordon
Good book helped me a lot through my degree

0 of 0 people found the following review helpful.
Five Stars
By Natacha
100% Satisfied!!!

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Thursday, 3 January 2013

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Continuing his magisterial account of the Eastern Front campaigns, the writer cited by The Atlantic as “indisputably the West’s foremost expert on the subject” focuses here on the Red Army’s operations from the fall of 1943 through the April 1944. David M. Glantz chronicles the Soviet Army's efforts to further exploit their post-Kursk gains and accelerate a counteroffensive that would eventually take them all the way to Berlin.

The Red Army's Operation Bagration that liberated Belorussia in June 1944 sits like a colossus in the annals of World War II history. What is little noted in the history books, however, is that the Bagration offensive was not the Soviets’ first attempt. Battle for Belorussia tells the story of how, eight months earlier, and acting under the direction of Stalin and his Stavka, three Red Army fronts conducted multiple simultaneous and successive operations along a nearly 400-mile front in an effort to liberate Belorussia and capture Minsk, its capital city. The campaign, with over 700,000 casualties, was a Red Army failure.

Glantz describes in detail the series of offensives, with their markedly different and ultimately disappointing results, that, contrary to later accounts, effectively shifted Stalin’s focus to the Ukraine as a more manageable theater of military operations. Restoring the first Belorussian offensive to its place in history, this work also reveals for the first time what the later, successful Bagration operation owed to its forgotten precursor.

Sales Rank: #59742 in Books
Published on: 2016-11-14
Released on: 2016-11-23
Original language: English
Dimensions: .0" h x .0" w x .0" l, .0 pounds
Binding: Hardcover
936 pages

About the Author
David M. Glantz, an officer in the US Army from 1963 to 1993, is editor in chief of The Journal of Slavic Military Studies. He is the author of numerous books, many from Kansas, including his celebrated Stalingrad Trilogy. Mary Elizabeth Glantz obtained a PhD in history from Temple University and is the author of the book FDR and the Soviet Union: The President’s Battle over Foreign Policy (Kansas).

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